The World Chocolate Masters, the international premium competition solely dedicated to the art of chocolate, was born in 2005, after the merger of "Le Grand Prix International de la Chocolaterie" organised by Cacao Barry, and the "International Belgium Chocolate Award" organised by Callebaut.

Since its creation, the World Chocolate Masters has been dedicated to specific themes: Surrealism, National Myths and Legends, Haute Couture, Quetzalcoatl. The 2012-2013 edition will focus on "The Architecture of Taste", where Pastry chefs and Chocolatiers from all around the world will have to express their architectural skills through taste. They will need to analyse and compose with flavours. They will need to study and design new shapes and textures, in which chocolate plays a fundamental role. The World Chocolate Masters gives the opportunity to artisans to showcase their talents and creativity, and opens the doors for international careers.