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Interview with Ramon Morató of the WCM organising committee


Behind every edition of the World Chocolate Masters there is a dedicated organising committee that steers all preparations and formalities in the right direction. This year’s WCM ‘task force’ consists of none other than Ramon Morató, Jérôme Landrieu, Julie Sharp and Martin Diez: one by one renowned names in the world of chocolate. We sat down with Ramon to discuss why WCM 2015 will prove to be a memorable event.

WCM Communications Team: Glad you found some time to have a talk with us, Ramon. The theme
of the 2015 World Chocolate Masters is 'Inspiration from nature'. How did the organising committee decide on that?

Ramon: “We took a close look at today’s market trends when the time came to decide on a theme for the 2015 World Chocolate Masters. We decided to go with ‘Inspiration from Nature’ because, for some time now, chefs have been very keen on focussing on the origin of products. In other words, focussing on nature.”

WCM Communications Team: And do you think it will be difficult for the contestants to crystallise the 'Inspiration from nature' theme into chocolate?

Ramon: “I don’t think so. In fact, observing nature at close range already leaves us with an endless number of shapes, textures and colours, which in the past have already inspired artists, sculptors and, of course, chefs.”

WCM Communications Team: The previous themes were surrealism, national myths and legends, haute couture, Quetzalcoatl and the architecture of taste. Does this year's theme raise the bar even higher?

Ramon: “Personally, the theme of nature really inspires me. And I’m convinced that it will give contestants the chance to produce some great work. It will all depend on the contestants’ skill level, but I’m sure it will be as high as ever.”

Ramon Morató


WCM Communications Team: Why should chefs and supporters keep a close eye on the World Chocolate Masters Facebook and website?

Ramon: “I think they form a really dynamic way of keeping yourself up-to-date with everything related to the competition, like the latest news or how a contestant’s day has been. You recieve all news first-hand and pactically in real time. And the beauty of it all is that it seems like you're right in the middle of the action, but from the comfort of your own living room.”

WCM Communications Team: And why should chefs and supporters attend the World Chocolate Masters?

Ramon: “Because there’s no event like it anywhere else in the world! And it forms the perfect opportunity for young chocolatiers and pastry chefs to discover the new techniques applied by the contestants in their delicious creations. If you really love this trade, you can’t miss out on the World Chocolate Masters.”

WCM Communications Team: And to conclude this interview, could you tell us what the World Chocolate Masters mean to you?

Ramon: “The World Chocolate Masters form the perfect platform to learn and share experiences with a large number of colleagues from all over the world. It’s a great opportunity for chefs to channel their inspiration and expertise into amazing creations that are showcased to the entire world. Without initiatives like this, a lot of people wouldn’t have access to new techniques. Without getting carried away too much, I’d say that the World Chocolate Masters are our industry’s equivalent of F1 racing. And the technological developments on display at the WCM always end up crystallising in the market.”

WCM Communications Team: Thank you for taking out some time for us, Ramon. We'll see each other again at the 2015 WCM finals at the Salon du Chocolat in Paris.

Ramon: “Always a pleasure!”